A brand & identity designer based in Los Angeles.


Social-first; 
Inspiration driven; 
Third Culture Kid; Storyteller.
I live in the intersections of
Design Music Gaming Online:
 More about Kellz Liu







Kellz Liu; Select Works.

Riot Games Social.
Conceptualized, produced, and developed culturally resonant content for Riot Games' brand channels, boosting fan engagement and nurturing community as a Junior Content Creator within an agency setting.

Our Team:
Matty Chiu, Content Creator/Community Manager
Kelly Liu,  Jr. Content Creator/Community Manager
Nelly Le, Jr. Designer
Kevin Lam, Designer
JM Herrmann, Chief Strategy Officer
Tamiya Kabatoff, Senior Strategist
Linna Chang, Creative Director
Dan Midgley, Group Account Director
Ann Dinh, Senior Producer
LATE; The Zine.
LATE: The Zine is a visual companion to the short film and album “LATE” by Keyzvango. Designed to take viewers behind the scenes, the zine unfolds in sequence with the film, featuring lyrics, set design insights, visual storytelling breakdowns, and carefully planted easter eggs. It offers a deeper look into the creative decisions that shaped the world of LATE, capturing the collaborative spirit behind its sound and cinematic aesthetic.

Photography by Tommy Rebel & Kellzliu
All Songs Written, Produced, Arranged, Recorded & Mixed by Keyz Vango
Mastered by Christal Jerez

Executive Produced by Keyz Vango, Tiffany Ruiz, Theron Corleone
Styling & Wardrobe by Emily Bogner & Ryan Conway
Set Design & Props by Jose Gallo & Santosh Faiia
Drink.
 Drink is a (concept of a) physical Drink stop, platform, and space with the purpose of empowering and bringing light to the huge variety of asian cultures and identities, allowing those of curious minds to learn about these cultures while giving a platform and safe-space for artisans and creatives of asian and asian american pacific islander descent to present their work, host events, and network with others.

The space offers an inclusive platform for artisans and creatives, allowing them to present their work, host events, and network with peers. Through thoughtful color palettes and engaging graphics, Drink aims to foster a supportive environment that celebrates creativity and cultural heritage.

First Direction aided by Marcos Chavez
Second Eyes by Matt Scott Barnes
LIONSSHARE.
 For LIONS SHARE, a decentralized autonomous organization (DAO) and creative community dedicated to amplifying emerging artists from Asia and the Asian Diaspora, I spearheaded the creative direction and visual identity development. This included crafting a cohesive brand aesthetic that resonates with both the community and the music podcast format.

Key design elements encompassed a distinctive logo, typographic hierarchy, and a dynamic color palette that reflects the diversity and vibrancy of the artists featured. I also formulated a comprehensive social media strategy, utilizing visually engaging graphics and multimedia content to enhance audience engagement and foster community connection.

Additionally, I designed promotional materials for events, ensuring each piece maintains brand consistency while effectively conveying the essence of LIONSSHARE. Through these design initiatives, we aimed to create an inviting platform that celebrates creativity and inspires collaboration within the Asian artistic community.

Creative Direction: Allyson Toy, Andy Koh, Cathleen Cher
GYFTING.
 A Tech-forward visual identity system for GYFTING, a women-owned purposeful gift giving service aimed to empower brand founders and CEOs who identify as Black, Indigenous, People of Color, members of the LGBTQ+, or female.

The visual identity features a modern logo, a thoughtfully curated color palette, and an engaging typography system that reflect GYFTING's mission of inclusivity and empowerment. Design elements such as patterns and icons were developed to enhance brand storytelling and create a cohesive look across various platforms.

Creative Direction: Cathleen Cher, Allyson Toy
The (note)Book of Psalms, King James Version Designed with personalization at its core, The (note)Book of Psalms features dedicated spaces throughout for annotations, notes, and doodles, inviting users to engage creatively with the text. The cover design includes a customizable area along the bottom for the owner’s name, making the journal a personal reflection of their journey through the poetic nature of the Psalms.

The spine showcases a unique linear design that spans from 0:00 to 150:06, signifying the journey from the beginning to the final verse of Psalms, inspired by music timestamps. This thoughtful design choice not only enhances visual interest but also reinforces the connection between rhythm, spirituality, and personal exploration.

Overall, the journal harmonizes functional elements with artistic expression, encouraging users to make it uniquely theirs while deepening their connection to the text.
Treble.is
 Development of a comprehensive social media strategy and visual identity for Treble, aimed at enhancing brand visibility and outreach. The strategy focuses on branded marketing initiatives designed to increase engagement, stimulate growth, and drive followers to Treble’s platform at treble.is.

The project includes the creation of cohesive visual assets that maintain a consistent brand aesthetic across all touchpoints. In particular, custom album artwork was designed for Treble’s monthly Spotify playlist, "Mark My Words," combining striking graphics and typography to capture the essence of the featured music while appealing to playlist curators and listeners alike.
Mannequin Menage "Mannequin Menage" is a photography book featuring film-inspired layouts that showcase the narratives of three distinct perspectives from three photographers.

The design emphasizes innovative layouts that are influenced by classic film rolls and camera grids, creating a dynamic visual experience that guides the viewer through each photographer's unique storytelling. Each page is meticulously crafted to ensure optimal presentation for physical print, allowing for an immersive tactile experience.

Through the strategic use of negative space, typography, and sequencing, the book engages the audience while highlighting the individual styles and themes of the contributing photographers. Overall, "Mannequin Menage" serves as both a cohesive artistic statement and a celebration of diverse photographic techniques.

Creative Direction: Amanda Grace,  MacAndré Pierre
Photographers: Amanda Grace, MacAndré Pierre, Dulce
Models: Isaac Crosco, Liliana Bogart, Shira huss
Stylist: Dulce
MUA: Mia Barone
Hair: Yui Suzuki
Didot. Type Specimen. “Didot.” features a handcrafted zine that serves as a comprehensive type specimen for the iconic Didot typeface, celebrating its modernity and timeless elegance.

Meticulously handmade and hand-bound, the zine showcases the unique characteristics and nuances of Didot through detailed analysis and engaging layouts. The design elements highlight the typeface’s distinctive features, such as its high contrast, refined serifs, and geometric proportions, creating a visually striking presentation.

Utilizing a careful balance of typography, negative space, and imagery, the zine invites readers to explore the artistic and historical significance of Didot. This project not only serves as a resource for typographic study but also as an aesthetic tribute to one of the most celebrated typefaces in design history.
Taking a Thread on a Walk
MOMA Exhibition Branding “Taking a Thread on a Walk” is a textile-focused exhibit at MOMA, exploring the diverse presentations of thread in art and design.

The branding and visual identity employs a fluid typographic design and dynamic positioning that mirrors the free-flowing nature of thread, intentionally challenging the rigidity of traditional grid systems. This approach not only enhances the exhibition's theme but also creates an engaging visual experience that draws the viewer in.

The project includes a cohesive series of four posters, each featuring unique compositions that highlight various aspects of thread, alongside a wall installation graphic designed to create a captivating focal point within the exhibition space. Additionally, an informative brochure complements the visual materials, providing insights into the exhibits while maintaining the overall branding aesthetic.

Through this carefully crafted branding, the project invites viewers to appreciate the artistry of textiles and the nuanced beauty of thread in innovative ways.


Contact: kellyliustudio@gmail.com